Created by Alessandro Michele, the Gucci Bloom scents are inspired by the idea of absolute authenticity, the freedom to be who you are.

The new fragrance Gucci Bloom Ambrosia di Fiori invites those who wear it to celebrate their true selves and the emotions they feel. Matching this expression, the perfume is deepened in a refined Eau de Parfum Intense.

An imaginary garden redolent of flowers and plants in diverse types and colours, the original Gucci Bloom scent is the foundation of Gucci Bloom Ambrosia di Fiori. In the intensified take on this scent, the vibrant bouquet features new ingredients, including the rare and tenacious Velvety Orris, the root of Iris.

The other new note, Damascena Rose is distilled from the most fragrant breed of rose, harvested in the early morning to give the powerful rendition of the flower. Instead of a classical pyramid construction of top, heart and base notes, the fragrance opens fully at once with noble and rare flowers: Jasmine Bud extract, Tuberose, Rangoon Creeper, Damascena Rose and Velvety Orris.